Florida continues to have a large influx of tourists, and no doubt many of them will make their way to Destin.
This gives an opportunity to vacation hosts, but that doesn't mean that it'll be easy. You'll have to convince tourists to stay at your place rather than at another vacation property. Plus, you'll have Destin's many motels and hotels to compete with!
So what's the answer? How do you make your vacation property stand out?
Here are the vacation rental marketing strategies to consider:
Talk to the Revenge Travel Crowd
Since the pandemic, we've seen a growth of revenge travelers, especially in Florida. One of the best ways to find potential vacation guests is to specifically target these travelers.
Let them know that your vacation property has all that a revenge traveler is looking for. For example, revenge travelers will want to relax on the beach. Let travelers know how far you are from the beach.
They should know about what amenities are nearby. They'll want to be able to relax as much as possible without having to worry about the hassle of traveling.
Internet Marketing
The best way to reach guests is to create a vacation rental listing. Use popular platforms such as Airbnb, VRBO, or Booking.com to advertise your vacation home.
You can create Facebook ads and Instagram ads for vacation rentals. In these ads you can share photos of the property. You can share quick details regarding the property's features. Make sure you also include the daily rate for the vacation home.
Make sure you hire a professional photographer for both Facebook and Instagram. You'll need high-quality images to attract tenants. Never depend on your own amateur photos or videos.
Once you have successful bookings, be sure to offer your guests the best service possible. You want to receive positive testimonials to share on the listing pages. This is an easy way to attract more guests.
Set the House Rules
Make sure you let your guests know the house rules before they reserve their booking. You'll also have to check if these comply with Florida law.
You want to make sure that you only attract guests who are willing to comply with your rules. For example, if you don't want them to invite friends over, let them know.
Tell your guests if there are any neighborhood rules to follow. For example, let them know about playing loud music, etc. While you should clean the property beforehand, let guests know that you also expect them to keep it clean.
Follow These Vacation Rental Marketing Strategies
You can implement these vacation rental marketing strategies to find the best guests for your Destin home.
The best way to succeed is by reaching the revenge travel crowd. Once you've found them, you can use internet marketing to promote your property. Be sure to set house rules beforehand.
You can't do this by yourself, of course. You'll need a vacation rental management company to help you.
PMI Destin-30A has a great team with over a decade of experience helping landlords with vacation properties. We look forward to speaking with you.
